3C announces that it has made a seed capital investment into Finelight Media INC, a new B2B marketing and media business aimed at helping North American companies enhance their market positions.

Finelight has been able to hire an experienced leadership team, which will allow it to get to market swiftly through joint venture projects and new product launches from 2021. Finelight’s CEO Christopher Schofield says: “We are ready to get to work for our clients and deliver them tangible results through our solutions. As 3C was ready to move quickly on its investment, we have been able to focus on hiring some of our key staff and now have the flexibility to expand swiftly, which is my main goal.”

Rob Dickson 3C’s CFO states: “Chris is a very experienced operator in the markets where Finelight works and we are very happy to partner with him and his team.”